Red Bull Woodlands Stage
Our brief was to create an eyecatching space within Longitude Festival that captured the high-energy of the Red Bull brand. In non-camping festivals such as Longitude, the greatest challenge is competing with the bigger stages within a compact schedule.
Ten Feet Tall designed and produced the Red Bull Woodlands Stage which featured the best of both Irish and International acts with a bar, seating and dressing. The stage was regarded as one of the festival highlights and at times had drawn a larger crowd than more significant stages.
Within thirty minutes of opening the Longitude gates, the Red Bull Woodlands Stage had reached maximum capacity. This occurred across all three days of the festival. Sales increased each year over the three years of the activation, achieving a record amount. Red Bull popularity rose to become the third most popular brand according to a consumer research survey conducted by Live Nation.