Red Bull Woodlands Stage

Client Brief

Our brief was to create an eyecatching space within Longitude Festival that captured the high-energy of the Red Bull brand. In non-camping festivals such as Longitude, the greatest challenge is competing with the bigger stages within a compact schedule.

Ten Feet Tall designed and produced the Red Bull Woodlands Stage which featured the best of both Irish and International acts with a bar, seating and dressing. The stage was regarded as one of the festival highlights and at times had drawn a larger crowd than more significant stages.

The impact

Within thirty minutes of opening the Longitude gates, the Red Bull Woodlands Stage had reached maximum capacity. This occurred across all three days of the festival. Sales increased each year over the three years of the activation, achieving a record amount. Red Bull popularity rose to become the third most popular brand according to a consumer research survey conducted by Live Nation.

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Ten Feet Tall is an innovative full service event management agency with over 18 years’ experience. Our aim is to create a strong link between your target audience and your brand. We have been working with leading global brands since 2002 to plan, develop and deliver highly effective events.